How it works

Three evenings, then it's done.

You set it up once. After that the app opens in the morning, shows you what you own on your own figure, and closes again.

step-rail.jpg A clothes rail of jackets and coats against a white wall

First evening

Photograph the rail.

Hold each piece up once. The camera cuts the background, reads the colour and fabric, and files it. Roughly forty garments an hour, and you only do it once.

  • Any light is fine; a window in daytime is best.
  • Start with what you wear most. The forgotten things can wait for evening two.
  • A hundred-piece wardrobe is two or three sittings.
step-figure.jpg A woman in a navy shirt smiling at her reflection

Second evening

Set up your figure.

Four photographs build a figure with your proportions. Not a generic model — yours, so a drape that would pull across the shoulders looks like it pulls.

  • Front, back and both sides, in fitted clothes.
  • Retake them whenever you like; nothing else changes.
  • They're stored privately on our servers to build your avatar. See the Privacy Policy.
step-dress.jpg A woman in an orange dress checking the fit in a mirror

Third evening

Get dressed on screen.

Put anything on anything. Keep what works, and it remembers what you actually wore rather than what you planned to.

  • Try a combination in seconds, before you commit your morning to it.
  • Mark what you wore; cost per wear updates on its own.
  • That's the whole routine. There's nothing to keep up.
The app

Five things, and nothing to scroll.

We didn't build streaks, badges or a daily nudge. The app opens once in the morning and closes. Everything in it is there to shrink the gap between what you own and what you wear.

The rail

Every piece you own, photographed once, read sideways the way you'd read a real rail.

Your figure

Built from four photographs, with your proportions. Anything on the rail can go on it.

Cost per wear

Kept live on every piece. The expensive coat is usually the cheap one.

Forgotten pieces

Anything untouched for ninety days surfaces on its own, with three ways to wear it.

Style DNA

Built from what you wore, not what you saved. Most people's real palette is four colours wide.

Questions

Before you start.

How long does setting up take?

Roughly forty garments an hour for the photographs, and a few minutes for your figure. Most wardrobes are done in three evenings, and you only do it once.

Where do my photographs go?

Photos you add, including the four of your figure, are uploaded to our servers on Google Cloud to build your avatar and wardrobe. Some wardrobe photos are analysed by Google's Gemini AI. Nothing is sold or used for ads. The Privacy Policy has the details.

Is it on Android?

The Android beta opens in batches. Join the waitlist and we'll send one email when it's your turn, nothing else.

What does it cost?

Nothing while it's in beta. More on pricing

Start with what's already in the wardrobe.

Free while it's in beta. Set it up this week, and see next Monday's outfit before you put it on.

Get the app